19 reasons why website is important for a business
A professional website opens your business to opportunities and helps increase revenue. Let’s explore how a website can help reach more customers and expand, even globally.
1. Establish credibility and build trust
In 2011, Google introduced the Zero Moment of Truth, or ZMOT, which focuses on how consumers research online for information and make purchase decisions. A website helps your business interact with consumers at ZMOT to establish you as a credible and trustworthy business.
Just like a pamphlet or a brochure, a website can share credible information about its business. Furthermore, it helps create a brand image in the eyes of new customers by showcasing your values
2. 24×7 sales channel
A website enables customers to purchase from your business outside business hours. It allows you to reach consumers globally, making your website a powerful revenue channel. The website is always at work serving potential and existing customers from the comfort of their space.
3. Cost-effective
A website costs less to develop and maintain compared to a physical store. You can easily set up a website using low-code or no-code CMS like WordPress, Shopify, or Wix.
You can use your website to announce a new product or service launch, host sales, or share relevant content that benefits your customers.
4. Business expansion
A website helps your business build brand awareness and reach new customers. It showcases your products or services and generates awareness about them. You can do SEO to increase your online visibility, reach the right audience and further expand your business.
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